OBJECTIVE: Subaru Canada needed to increase sales in its corporate fleet division.

 

EXECUTION: Publishing Factory designed a concise, multi-tasking publication that successfully addressed a variety of client needs and also helped drive website traffic. Model specifications were streamlined to highlight details that are important to fleet buyers, rather than average consumers.

 

RESULTS: Subaru's corporate fleet sales were strengthened by this publication, which was deployed not only as salesperson literature but was also polybagged with a national B2B magazine and distributed to a targeted mailing list.

 

“Over 10 years Publishing Factory evolved the Fleet Guide to take advantage of technology, converting the guide from print to video, web & CD.”

 

Bruce McLeod,

Director, National Dealer Development,

National Fleet Sales & Marketing,

Subaru Canada Inc.