RONA Inc. Dealer Recruitment Magazine

Average Issue Size = 72 pages

Published: Annually

Circulation: 20,000


OBJECTIVE: The client, the largest Canadian home improvement retailer, wished to support its ongoing dealer recruitment campaign with a publication that would express its vision for independent dealers in a striking way.


EXECUTION: Publishing Factory provided a turnkey publishing service for both RONA and Rogers Media's Hardware Merchandising magazine, who distributed the end product to the Canadian home improvement trade, via polybag.


RESULTS: Since Publishing Factory first began to produce these dealer recruitment publications in 2003, RONA has signed on more than 125 new affiliates, representing more than $600-million in new business.


“Publishing Factory know exactly what we are looking for, and they deliver.”


JOHN LONGO, Director of Development, RONA Inc.

©2021 | DESIGN BY Publishing Factory Inc.


All photography ©2021 | GEOFF DUFTON