RONA Inc. Dealer Recruitment Magazine
OBJECTIVE: The client, the largest Canadian home improvement retailer, wished to support its ongoing dealer recruitment campaign with a publication that would express its vision for independent dealers in a striking way.
EXECUTION: Publishing Factory provided a turnkey publishing service for both RONA and Rogers Media's Hardware Merchandising magazine, who distributed the end product to the Canadian home improvement trade, via polybag.
RESULTS: Since Publishing Factory first began to produce these dealer recruitment publications in 2003, RONA has signed on more than 125 new affiliates, representing more than $600-million in new business.
“Publishing Factory know exactly what we are looking for, and they deliver.”
JOHN LONGO, Director of Development, RONA Inc.
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All photography ©2021 | GEOFF DUFTON