OBJECTIVE: The client, the largest Canadian home improvement retailer, wished to support its ongoing dealer recruitment campaign with a publication that would express its vision for independent dealers in a striking way.

 

EXECUTION: Publishing Factory provided a turnkey publishing service for both RONA and Rogers Media's Hardware Merchandising magazine, who distributed the end product to the Canadian home improvement trade, via polybag.

 

RESULTS: Since Publishing Factory first began to produce these dealer recruitment publications in 2003, RONA has signed on more than 125 new affiliates, representing more than $600-million in new business.

 

“Publishing Factory know exactly what we are looking for, and they deliver.”

 

JOHN LONGO, Director of Development, RONA Inc.