OBJECTIVE: Mumby & Associates, a major Canadian distributor of paint and sundry products to retail stores, wished to deepen its relationship with professional paint contractors.

EXECUTION: The lack of an existing trade magazine for professional painting contractors was the perfect opportunity for The Publishing Factory, Rogers Media and the distributor to create one.

RESULTS: Professional Painter has established itself as a voice of authority within the industry it serves. This voice not only advises paint contractors on all aspects of their businesses, it directs them to specific brands. A perfect example of custom publishing, well-executed.